Journal

Editorial

Why We Make Less

Most brands add more every season. We do the opposite. Here’s why fewer pieces make a better wardrobe.

Feb 14, 2025

Materials That Last

A short guide to the fabrics and construction we use—and why they’re worth the wait.

Feb 10, 2025

The First Collection

How Prophet Theory started: one hood, one tee, and a refusal to follow the calendar.

Feb 1, 2025